The Tournament
The Tournament is an open-application, single-elimination tournament brand, currently hosting basketball and soccer experiences.
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The Challenge
The Tournament needed an agile partner to help them build a platform to promote its new leagues and dynamic tournaments. The site needed to be modern, easy to navigate, and consistent with other major sports platforms while maintaining its own grassroots feel. Backend flexibility was a must to allow for future growth and the addition of more league expansions down the line.
Branding The Underdog Spirit
The Tournament began as nothing more than an idea, bootstrapped into a basketball phenomenon that captivates fans nationwide. To honor these grassroots beginnings and celebrate its underdog-driven ethos, we crafted a visual identity built on street collage aesthetics—layering textures, cutouts, and hand-drawn elements to create a dynamic urban feel that pulses with the same energy as the competition itself.
Digital Home Court
We designed a digital ecosystem that serves as command central for the Tournament universe—housing essential tournament information, team profiles, and breaking news that keeps fans connected to the action.
Experience Strategy
Team pages feature comprehensive player databases with statistics and media content, transforming casual viewers into deeply engaged followers who track every development throughout the season.
Interactive Bracket
When no third-party solution offered the functionality and flexibility The Tournament demanded, we engineered a proprietary bracket experience from the ground up. This dynamic system works flawlessly across desktop and mobile platforms with both light and dark modes—creating an intuitive visualization of the path to victory that heightens the drama of each matchup.
What We Did
