This is your about page too.
You have an idea.Your vision is bigger than one team’s effort.You want a partner, not another vendor.(*Us too).
The name Brave People is less about who we are, or aspire to be, and more about the kind of people we want to partner with.
(*You).
(*You).
Our Founder, Gabe Lopez, purchases an LLC and launches his freelance career under a bold name.
A clarified vision, three employees, and a new name and identity set our growth trajectory for the next decade.
We successfully take four startups from zero to one and choose to push our chips all-in on user experience.
Hourly is dead, the world is begging for predictability, we see an opportunity for on-demand service.
Music city lures us with a familiar tune to embark on yet another vibrant, fast-growing city. Two locales, one unchanging mission.
The
Brave
Way®
Guiding principles with you in mind.
Small teams with big impact.
We assemble lean, cross-disciplinary teams made up of senior talent who know how to distill complexity into clear marching orders. No unnecessary layers, just speed and quality in perfect harmony.
Partnership On-Demand.
Working towards a shared vision, we garner knowledge, learn from experiments, and celebrate wins—together. Our collective team works in lock-step, aligning early and often. No surprises, no big reveals.
Iteration by design.
The best products are never done. Thinking long-term about what we’re collaboratively creating allows our team to build deep understanding, identify opportunities, and deliver essential outcomes.
Our process is our product.
Each engagement yields new learnings and better ways of working. We capture client feedback and use it to challenge our process and evolve our delivery. We believe there is always more to learn and improve.
Make it fun.
We embrace curiosity and a spirit of exploration in every engagement. Mastery follows passion, and passion is the currency of creativity. If it’s not fun, we’re doing it wrong.
Your Lead Team

Gabe Lopez

Lana Suarez

Amber Stansfield




































Over the last 12 years, we’ve helped the world’s top brands build best in class experiences.












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