Mark Lauren
Mark Lauren is an international bestselling fitness author whose exercise journey has inspired millions to move beyond the walls of a gym.
( SCROLL )
The Challenge
As a content creator for the better part of a decade, Mark came to us with an extensive catalog of disparate product verticals — books, DVDS, mini-courses, PDF downloads, an outdated mobile app and more. With a desire to future-proof his content, reinvent his brand identity, and build scalability into his creation process, we led the conversation toward going fully digital.
Our Approach
After dreaming up various concepts of what this new all-in-one fitness platform could be, we determined that the most sustainable business model would be to build a streaming video platform where tailored workouts would be delivered through a monthly subscription.
.webp)
Brand Ecosystem
As a fitness brand, but more so as a person, Mark Lauren represents a lifetime of dedication to one basic form of human survival: movement. This concept transcends the physical aspects of exercise — it speaks to our trajectory as achievement-oriented beings and transports us to our future.
With this concept as our inspiration, our identity direction translated Mark’s philosophy of physical movement into digital motion design. In parallel, we sought to capture his military background and focus on simplicity in the primary logomark — earned stripes, a badge of honor, timeless and steadfast.
Build and Management
We used ReactJS as our primary Javascript framework, an efficient vehicle in serving data. Instead of clicking a button and loading another page, only the data that needs to change on the page gets updated, saving time, bandwidth, and power.
Founder
What We Did
