Jubilee organics
Jubilee Organics is building better soil to grow better food. That mission has produced a flagship product line of delicious hand-crafted sauces and soups.
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The Challenge
With countless competitors already delivering raw ingredients and recipe instructions in a box, Jubilee’s primary objective in partnering with Brave was to explore ready-to-eat solutions that were more fresh yet shelf-stable after delivery.
Our product positioning research affirmed that the most efficient way to transfer nutrients from soil-to-stomach was in liquid form. If we could transform seasonal, regional crops into flavor-rich sauces and soups, we could bypass the cumbersome preparation of other major competitors and deliver a light weight dinner in a jar.
Strategy & Design
Our goal was to align as one multidisciplinary team, allowing Jubilee to focus on growing the best possible produce while our Strategists developed a pro forma, researched shipping logistics, curated and drop-tested various packaging, and determined a market-appropriate price point for this new offering.
In tandem, our design and development teams began developing a scalable brand identity, story-driven content about the farm’s origins, and an e-Commerce platform configured to sell single product units as well as configurable box subscriptions made of 3 or more jars.
Identity System
Our vision for the Jubilee brand was inspired by the concept of a ‘seal of quality’. With its circular typography and monochromatic coloring, we wanted to account for various uses both online and off. The earth-toned palette paid homage to the brand’s roots, literally. As we explored additional brand expressions, we leveraged illustrated fruits and vegetables as an accent element across the website and physical packaging.
Story-Driven eCommerce
Jubilee Organics’ new digital presence served a twofold purpose of educating its audiences about the importance of eating real food and offering a simple purchasing experience to bring that food to your to plate. Our goal was to tastefully meld the two functions of ‘story’ and ‘shopping’ into one cohesive experience.
At age 32, Jubilee Founder, Ryan Duncan, was met with a Stage-2 Hypertension diagnosis. On the verge of a necessary medication plan, Ryan turned to the garden instead. This origin story informed our entire UX approach and resulted in a perfect balance of emotion, form, and function.
Mobile First
Jubilee’s initial introduction to the market came through an increasingly popular Instagram account, chronicling the early stages of the farm’s development. Long before the product line was born, this context impacted our mobile UX/UI Design as we wanted to ensure a seamless transition for followers to become paying customers.
Founder & CEO — Brave People
What We Did
